FFW Replay Fast Forward

Claudio Buziol

Alongside his successful business activities, Claudio Buziol was also capable of maintaining a constant commitment to charitable works, showing how it is possible to combine economic development with ethical values and an increasingly fair distribution of the benefits.

“The power of the Dream”. This is perhaps the most suitable sentence to tell the story of Claudio Buziol who, starting in Ciano, a handful of houses in Montello, was able to conquer the fashion world, launching a brand of casual wear at all latitudes. Claudio Buziol was born in 1957 in Crocetta del Montello, near Treviso. His parents are clothing dealers and he owes his talent to his father, who is a tailor. He starts very young to give free play to his creativity producing shirts for his family’s shop. He designs shirts he would like to wear but which are not available in the market. His idea, from the very beginning, was to create clothing reminding to the past but at the same time representing something new and on the cutting edge for that years fashion. In 1978, when he was just 21-year-old, he register the trademark Replay. The inspiration comes watching football matches of the worldcup in Argentina on TV. For the first time it was possible to see on the screen the word replay: because of its simplicity and its inherent meaning of remaking, he thinks he has found the right trademark to transmit his willing to produce casualwear reinterpreting the ‘50s American-style with a total design and fabric innovation.

In 1981 he established Fashion Box S.p.A., a company based in Maser and specialized in casual shirt-making. Within five years Fashion Box goes international and makes 70of its 4 million Euro sales abroad. Claudio Buziol’s partner is Adriano Goldsmith, owner of the brand Goldie and of the “famous” Genius Group, producing the best emerging talents and brands in the clothing industry in that period: Claudio Buziol for Replay and Martin Guy, Katherine Hamnet for the homonymous brand and Renzo Rosso for Diesel.

In 1986 Buziol take over the company becoming the President. Ever since Fashion Box has an exponential growth, progressively extending the production until the actual total look, creating a worldwide distribution structure and increasing its know how. In 2005 Claudio Buziol sadly passed away at the early age of 47, leaving behind an established group of companies which manufacture and distribute the Replay, Replay%26Sons and We are Replay fashion brands in over 50 countries covering Europe, the Middle East, Asia, America and Africa.